To manage the creative team at Top Gun Sales Performance while creating visually creative materials for print, web, apps, online learning, and video productions.
As the Creative Director and lead designer for Top Gun, I wear many hats. I manage the Top Gun brand utilizing the Adobe Creative Suite and Microsoft Office. I act as art director and lead designer for all client-facing projects keeping deliverables within client brand guidelines. I manage the Top Gun website, act as site administrator and create all graphical elements and messaging for email campaigns that associate with the Top Gun print materials. I partner with marketing and production companies to bring cohesion and a collective vision to projects that require outside resources to complete.
The Top Gun Sales Performance(TGSP) brand is based on the US Navy’s Advanced Weapons and Tactics School, Topgun. It’s where the Navy trains its top pilots and it’s not a place for the faint of heart. The performance standard: perfection. The training is exhaustive, combining intensive learning with hours of flight time perfecting skills and techniques. There’s much TGSP seeks to emulate in the brand: the pursuit of perfection, the expectation of extensive knowledge, and excellence in presenting strategic messaging. Below you will find samples from the brand style guide, print materials, website, and video animations reinforcing the brand.
The print materials created for Top Gun were created by me with Adobe Illustrator, Photoshop, and InDesign.
The company website has relaunched in July of 2019 with a new look and feel with a new backend built on WordPress. From concept to launch, I built the site within a month’s time utilizing WordPress. The images below were early concepts for the look of the home page before settling on the current responsive design featured on topgunhq.com.
topgunhq.com
As part of cold calling campaigns, Top Gun creates email marketing to follow up and drive interest in the services provided while driving traffic to the website. Over the years many campaigns have been created utilizing Mailchimp and most recently Constant Contact. I have been part of all of them creating clean simple designs with straightforward messaging.
The animations below were created as part of an online ad campaign to promote Top Gun Sales Performance. Created entirely in-house by Joshua J Carson (Art Director, Lead Animator, Sound Editor), Tom Ebert (illustrator, voice-over talent), and Ben Warmuth (animation).
TGSP continues to evolve as a brand and as a company.
"While working for us, Josh created, managed, and maintained our brand, websites, and client facing designs. His eye for design and structure were better than the external firms we had hired to consult with us... Give him some direction, a general desired outcome and let him go. You’ll be delighted with the results as I have been for over a decade."
"One of the challenges in business is being able to merge the creative side with the business side... I have had the pleasure of watching josh manage the nuances of this dance for the past 10 years. His ability to take in the requirements of a variety of projects and then balance the wishes with reality is uncanny."
