To create 4K digital menu boards for the Lakota West concessions and the creation of additional content for Concession TV to use in their demo. Menus were needed for Football, Soccer, and Lacrosse. Sponsors included Raymond's Pizza and Chick-fil-A. The project included three screens in the landscape to be mounted on the wall of the concessions area. The displays included a Kona Ice video to promote the local franchise vendor, a menu for the available food options, and a display to promote the local Boosters’ upcoming events.
To work directly with Concession TV representative Kathy Young and the Lakota West Athletic Boosters representative Gina Miller to help implement a visual plan for the three displays that will be mounted on the concession walls. I created content for the displays keeping within the brand guidelines of both Kona Ice and Lakota West, each display presented its own challenges.
Kona Ice already had a two-and-a-half-minute-long video produced in 1080P HD, however, they did not possess a 4K version. To compensate for the lack of resolution on a 4k panel I created a frame for the video and upscaled the video to 130% just short of any loss of resolution that would be noticeable on the display. I made use of the space at the bottom of the display for the local franchise owner. Keeping within the brand theme I went with cell-shaded bamboo and snow-covered elements and added an approved Kona Ice product shot and logo I acquired from Cameron lead designer with Kona Ice. Once the initial design was created I sent it to Cameron for approval and sign-off before presenting it to Lakota West as part of the total solution.
For the displays, I was given a Lakota West Firebird logo and a handwritten menu for each of the three sporting events. No food photography could be provided so I created the icons for the food choices in Adobe Illustrator. I utilized the school colors and blurred a background image from their website. I added a rotating sponsor area for Chick-fil-A and Raymond's Pizza, a promotional video from Pepsi, and a loopable scrolling message from the Lakota West Athletic Boosters.
The Lakota West Athletic Boosters had some pre-existing print materials created in Adobe Indesign. I was able to deconstruct those elements and animate them within Adobe After Effects creating the video animation above.
The digital signage implementation by Top Gun Sales Performance and Concession TV went as smoothly as these types of implementations can go and everyone loved the messaging. Really!
"This is FAN-FRICKIN-TASTIC!!! Love it :) ... Thanks Josh, love your work!"
Additional animations and 4k specific samples of school-appropriate content were created from various public organizations to help promote a variety of student issues. The vast majority of the content was not in a 16x9 ratio or in a layered file so many of the pieces were recreated from scratch before animation could be created.
Concession TV has a pretty good start on their demo reel and has something to show interested schools who would like to implement digital signage but don't know-how.