Create an updated look for the Panasonic Arbitrator brand as they transition from standard definition to high definition and add a 360° view of video recording. The brand would also need many training elements and programs to go along with the update, educating officers and staff alike.
To update the existing brand starting with a new logo for the Arbitrator 360° Full HD name. To work in conjunction with the design and development team at Top Gun Sales Performance to create training materials for use within Adobe Captivate and Microsoft Powerpoint.
This logo was created by Panasonic North America and was in need of a redesign according to the sales staff who reached out to me directly.
I created the new logo as a brand refresh keeping to the original concept. It was very important that all of the elements were kept in regards to the reading that the product gives a three hundred and sixty-degree view by use of multiple cameras that record in 1080p HD. For the logo, I kept the overarching swoosh and I italicized the font to create motion. I created multiple versions for different uses knowing that the logo would be placed directly on products and software that are dark and light in color.
Video Snippet from Arbitrator 360° Full HD Promo, produced by KPG Creative
Primarily used within PowerPoint and some printed materials, the brand was featured on the side of a 3D model of a Dodge Charger.
The environment was modeled, textured, lit, and rendered within 3DS MAX. Final composite created in photoshop. 3D model was part of a larger presentation on evidence management flow from the car through the station to the courtroom.
Created as a classroom training event that took place in Red Rock Las Vegas, the theme around the event was based on mission impossible. A logo and theme were created that were featured throughout the training materials. The first introduction to the training event started with an email campaign featuring instructions to a site to log in and pre-register. At the bottom of the HTML page featured a choice for the attendee to make which wasn't really an option. An interactive PDF was downloaded to be filled out and brought with the attendee.
Logo created in Adobe Illustrator, inspiration for the program comes from the Mission Impossible movie franchise.
Designed in photoshop and built-in HTML with inline CSS.
Animation was created in after effects with the voice over audio created from captivates text to speech function.
The Arbitrator Support Team needed an email template to communicate with the law enforcement offices they support. An email template was created in Mailchimp with several different layouts with simple customizable fields. I taught the support staff how to utilize MailChimp for their newsletter communications.
Created as a marketing tool for use by internal sales staff, the intent of the site was to better explain the Panasonic Arbitrator line of products. The site contained many downloadables and product specifics to help educate potential clients about all the capabilities that the Arbitrator system had to offer. Initially, built-in HTML and CSS and later converted over to a Heroku app by the internal development team at Top Gun Sales Performance, the site is currently inactive.
The design for the Arbitrator brand is recognized by law enforcement agencies world wide. Over the years I have had the pleasure of working on many projects for the Panasonic Arbitrator brand many of which are still in use today.
"I have heard of fast moving designs, but this is something else. Your turn around on this was amazing. Great Job!"